联想是一种由此及彼,由直接或者间接的经验萌生出方法与创意的思维过程。在广告设计、策划过程中,联想是创意的源泉,许多成功的广告,其构思过程便出自巧妙的联想。荔枝汁上市之初,厂方请专家为其产品制作一个长达45秒钟的电视广告,设计者先后设计了十多个方案,其效果均不理想,后联想到唐人 Lenovo is a thinking process in which methods and ideas are inspired by direct or indirect experience. In the advertising design and planning process, Lenovo is the source of creativity. Many successful advertisements come from clever associations. At the beginning of the listing of litchi juice, the factory invited experts to produce a 45-second TV commercial for its products. The designers have designed more than a dozen programs, and their effects are not ideal.