经过差不多13年快速奔跑后,拥有百万辆基石的北京现代需要找到突破口再上台阶2015年8月,当59岁的李丙皓调任北京现代总经理时,这家成立13年的合资企业正经历有史以来最艰难时期:市场低迷、销售乏力、竞争惨烈。低头运作4个月后,通过调整ix35和胜达指导价;增加三款胜达2.0T车型;推出第九代索纳塔和途胜等新车举措,再加上购置税减半利 After almost 13 years of fast running, Beijing Hyundai, with millions of cornerstones, needs to find a breakthrough to take the next step. When Li Binghao, 59, was transferred to Beijing Hyundai Managing Director in August 2015, the 13-year joint venture is experiencing a history Since the most difficult period: the market downturn, weak sales, fierce competition. Bowed four months after operation, by adjusting ix35 and Sheng Da Guidance Price; increase of three wins 2.0T models; launch of the ninth generation Sonata and Tucson and other new car initiatives, plus the purchase tax by half