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当下成年人对于下一代的成长环境和教育越来越重视,一些高端玩具开始受到青睐,零售终端调研反馈也证明销售旺季中高单价玩具“礼品化”趋势越发明显。最新百度指数显示“玩具”关键词的用户关注度两年以来整体呈现上升趋势,在2014年末及2015年初更是迎来峰值。毋庸置疑,圣诞、元旦、春节等重大节日已经成为不可忽视的玩具“黄金消费旺季”。
Nowadays adults pay more and more attention to the growth environment and education of the next generation. Some high-end toys are beginning to be favored. Feedback from the retail terminal research also shows that the trend toward higher unit-price toys in the sales season is more and more obvious. The latest Baidu Index shows that the user interest in the “toy” keyword has been on the rise for the past two years and is on the rise in late 2014 and early 2015. Needless to say, Christmas, New Year’s Day, the Spring Festival and other major festivals have become a toy can not be ignored “golden consumer season ”.