公关交际要求公关人员借助大量的口头表达。会表达的，沟通效应就好；不会表达的，沟通效果就差。究其原因有多种，是否善于应用言语的交流职能就是主要一个。这个方面，有许多现实的经验之谈，也有不少古人的研究心得──《红楼梦》第十三回叙述的王熙风把王夫人说得“便不出 PR communication requires public relations staff with a lot of verbal. Will be expressed, the communication effect is good; do not express, the communication effect is poor. There are many reasons for this. Whether or not you are good at using communicative functions of speech is the main one. In this respect, there are many real-life experience talks and quite a few research ideas of the ancients ─ ─ Wang Xifeng in the thirteenth recitation of A Dream of Red Mansions,