营销渠道是一组互相依存的组织体系,它们共同参与使商品或服务得到使用或消费的过程。在一个市场营销渠道的组织中,主要包括制造商代表、代理商、分销商、批发商和零售商等。在整条价值链中,营销渠道增值所占的比例越来越大,渠道已由原来的物流作用向增值 A marketing channel is a group of interdependent organizational systems that collectively participate in the process of using or consuming goods or services. In a marketing channel of the organization, including the manufacturer representatives, agents, distributors, wholesalers and retailers. In the entire value chain, the proportion of value added by marketing channels is increasing, and the channels have changed from the original logistics function to value-added