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因为辽宁省旅游业在近年来的迅猛发展和进步,作为旅游业招徕游客或促进游客购买商品以刺激消费的信息传递活动,旅游广告在旅游业界内部得到了足够的重视,目前以满族文化作为纽带桥梁,通过分析辽宁现在的旅游广告现状,提出并解决辽宁的旅游广告存在的问题,分析改进旅游广告宣传策略,增加旅游广告带动附加值,使满族文化和辽宁旅游品牌相结合,进而起到了推动辽宁省旅游文化产业的繁荣发展的作用。
Because of the rapid development and progress of tourism in Liaoning Province in recent years, tourism advertisements have received enough attention within the tourism industry as a tourism industry to attract tourists or promote information transmission activities for tourists to buy goods to stimulate consumption. At present, Manchu culture is taken as a link By analyzing the status quo of tourism advertisements in Liaoning nowadays, this paper proposes and solves the existing problems of tourism advertisements in Liaoning, analyzes the strategies of improving advertisements of tourism advertisements, increases the added value of tourism advertisements, and integrates Manchu culture with tourism brands of Liaoning Province, The Function of Prosperity and Development of Tourism and Culture Industry in Liaoning Province.