一方面,国家越来越重视品牌,中小企业也意识到品牌的重要性,迫切希望拥有自己的品牌,但另一方面,中小企业没有足够的资金和经验来塑造品牌,创业走到今天不容易,不能冒殊死一搏的风险,这就致使很多中小企业只能是“望牌兴叹”。要解决这个难题,就需要找到一条能够帮助中小企业实现超低成本塑造品牌的稳健之路,这样中小企业就可以大大降低品牌塑造的费用,避开品牌塑造的风险,从而可以非常放心地去塑造品牌。 On the one hand, the state attaches more importance to the brand, SMEs are also aware of the importance of the brand, eager to have their own brand, but on the other hand, SMEs do not have enough funds and experience to shape the brand, business is not easy today , Can not take the risk of death by stroke, which led to many SMEs can only “Wang licensing sigh ”. To solve this problem, we need to find a way to help SMEs achieve ultra-low-cost brand building, so that SMEs can greatly reduce the cost of branding and avoid the risk of branding, which can be very confident to create Brand.