回商是回族穆斯林商人的统称,他们是参与并贡献于市场经济发展的重要力量,也是最具有开拓进取精神和拼搏创业精神的商贸实践群体。本文以伊斯兰文化为主线索,系统阐释了回商的创业精神内涵及其对现代企业经营者的启示,即诚信公平、开拓进取、团结互助和艰苦奋斗精神。 Hui merchants are collectively referred to as Muslim Muslim merchants. They are important forces involved in and contributing to the development of a market economy. They are also the most practicing and practicing business groups that are pioneering and entrepreneurial. This article takes Islamic culture as the main clue, systematically expounds the connotation of entrepreneurial spirit of Hui merchants and its enlightenment to modern enterprise managers, that is, fairness, fairness, pioneering spirit, solidarity and hard work.