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包装是功能性与艺术性的结合,包装在保护和促销产品的同时,还具有文化传递的意义。作为设计者,需考虑到如何在地域特色产品包装设计上体现民族文化元素,使包装在保护产品宣传产品的同时,更准确、更鲜明地传递民族文化等问题。作者结合包装课程实训教学的一些心得和体会,就此问题做出分析。
Packaging is a combination of functionality and artistry, packaging in the protection and promotion of products, but also has the meaning of cultural transmission. As a designer, it is necessary to consider how to embody elements of national culture in packaging design of products with distinctive geographical features, so that packaging can propagate national culture more accurately and more clearly while protecting products and promoting products. The author combines some experience and experience of packaging course practice teaching to make an analysis on this issue.