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博物馆行业的文化衍生产品开发是文化创意产业发展的重要组成部分。博物馆以其收藏的历史文化资源为依托载体,开发具有一定实用、欣赏和收藏价值的产品,既能够彰显博物馆的文化个性,又能获得一定的经济收益,对博物馆实现以文养文的目标具有深远的意义。当前我国博物馆的文化衍生产品的开发与经营存在许多问题,制约了文化衍生产品开发产业化发展的进程,本文主要从这些问题出发,探讨在当前环境下如何提高产品开发的效率和质量。提出可通过优化开发流程、提高产品开发的效率,通过探索更广阔的销售渠道提高销量,解决产品上市后的销售问题。
The development of cultural derivative products in the museum industry is an important part of the development of cultural and creative industries. Based on its collection of historical and cultural resources, the museum develops products that are of practical value for appreciation and collection. It not only shows the cultural personality of the museum but also achieves certain economic benefits. The museum has the objective of achieving literary and cultural relics Far-reaching significance. At present, there are many problems in the development and operation of cultural derivative products in Chinese museums, which restrict the process of industrialization of cultural derivative products development. This paper mainly discusses how to improve the efficiency and quality of product development in the current environment from these issues. It is proposed that the sales process should be optimized to improve the efficiency of product development, increase sales volume through exploration of broader sales channels, and solve sales issues after the product is put on the market.