我几乎每个月都帮客户做媒体计划。广告主花钱进行投放,最看重的就是三样东西:精准、精准、再精准。因此在帮客户选择媒体的时候,我往往会建议他们考虑三个问题:第一,是否门当户对。找到适合自己的角色,找到适合自己发声的平台,这点非常重要。很多企业往往认识不到这点,空有雄心,却难以成事。第二,价值是否相当。站在适当的平台,发出适当的声音固然重要,但是能否得到目标消费者的强大呼应更加重要,否则就会变成自说自话。不仅浪费金钱,更 I help clients make media plans almost every month. Advertisers spend money to put the most value is the three things: precision, precision, and then accurate. So when I help clients choose their media, I often suggest that they consider three questions: first, is it right? It is important to find the right person for you and find the right one for you. Many businesses often do not recognize this point, ambitious, but difficult to accomplish anything. Second, is the value equivalent? It is important to be on the right platform to make the right sound, but it’s even more important to be able to get the echoes of your target consumer or you’ll be able to speak up. Not only a waste of money, more