曾几何时,电视风光无限,报纸、广播、电影等受到猛烈冲击,媒介生态也因此发生了深刻的嬗变;如今却是互联网、移动新媒体等炙手可热。但正如电视不可能取代他者一样,新兴媒介的如日中天会削弱电视的光芒,却不会消解其应有的力量。尽管如此,纵观如火如荼的“互联网+”大趋势、大格局,面对ICT、IP、话题、资本、娱乐、衍生品、大数据、多屏、网生代,以及生产传播、营销推 Once upon a time, the television scenery, newspapers, radio, movies and so on have been violently affected, so the media ecology has undergone profound changes; now it is the Internet, mobile new media and other hottest. But just as television can not replace the others, the flourishing of new media can weaken the light of television without dissolving its power. In spite of this, we will take an overview of the trend of the “Internet +” trend and the overall pattern in full swing in the face of ICT, IP, topics, capital, entertainment, derivatives, big data, multi-screens,