《外贸函电》作为商务英语专业的骨干课程,培训学生的商务综合技能,但是许多商务英语专业或是国际贸易专业的毕业生步入社会后,外贸企业反映“学外贸的学生不懂运用英语”或“学英语的学生不懂外贸”。本文结合服务意识概念,强调学生应树立服务意识,最后根据笔者的教学经验结合给高校教师建议,如何在教学过程中帮助学生树立其服务意识。 “Foreign trade correspondence” as the backbone of business English major courses to train students in business comprehensive skills, but many business English majors or international trade graduates into the community, foreign trade enterprises to reflect “Foreign students do not understand the use of English ”Or “ Students who learn English do not understand foreign trade ”. In this paper, the concept of service awareness, emphasizing that students should establish a sense of service, and finally based on the author’s teaching experience combined with advice to college teachers, how to help students establish their sense of service in the teaching process.