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最近一位广东肇庆的网友在论坛上发帖称,自己读初一的女儿开学领到北京仁爱教育研究所出版的英语课本里出现了大量广告内容。央视记者调查发现,教材中夹带广告的情况确实存在。当翻开教材,在第一页就赫然出现了一份活页广告纸,密密麻麻地印着各种英语产品的宣传资料,教科书录音带、教材讲解材料、电子点读笔、同步听力测试、电子教科书。最后还印有《原配英语产品征订单》,除了活页纸,在教材的出版说明中也有近半篇幅介绍该英语教材的配备产品,144页的教材中就足有6页广告。此外,在课本的封底页中也包含了大量丛书的宣传信息。我国中小学生基数较大,教材印刷多,加之国人对
Recently, a netizen in Zhaoqing, Guangdong, posted a message at the forum that his daughter who had attended the first day of school had received a large amount of advertisements in English textbooks published by the Beijing Renai Education Research Institute. CCTV reporter found that the teaching material entrained ads does exist. When the textbook is opened, there is a blank page of advertising paper on the first page, printed with various promotional materials of English products, textbooks, audio-visual reading materials, synchronous hearing tests and electronic textbooks. Finally, there is a printed “Order of Original English Products”, in addition to loose-leaf pages, in the textbook description of the publication of nearly half the introduction of the English textbooks with products, 144 pages of textbooks on the full 6 ads. In addition, a large number of series of publicity messages are also included on the back cover of textbooks. China’s primary and secondary school students a larger base, textbooks printed more, together with the right people