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在我国社会主义市场经济体制下,钢铁贸易企业是重要的原材料产业之一,也是重要的国民经济支柱产业之一。随着我国经济的不断发展,及政治、文化地位的提升,在WTO等组织中扮演的角色越来越重要,我国的钢铁贸易企业也随之发展,且规模越来越大,在国际市场上面临的挑战越来越严峻。未来,我国的钢铁贸易企业更加需要找到一个行之有效的营销渠道来规避风险,提高国际竞争力,使钢铁贸易企业营销更加贴身化、人性化、信息化和国际化。
Under China’s socialist market economic system, the steel trade enterprises are one of the important raw material industries and one of the important national pillar industries. With the continuous development of our economy and the promotion of political and cultural status, the role we play in the WTO and other organizations is becoming more and more important. The steel trade enterprises in our country have also developed along with their growing scale. In the international market The challenges are getting more and more serious. In the future, China’s steel trading enterprises need to find an effective marketing channel to avoid risks and enhance their international competitiveness so that the marketing of steel trade enterprises can be more personal, humane, informative and international.