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本文从国内旅游纪念品的分类及特点、国内旅游纪念品市场现状、旅游纪念品的开发与设计、旅游纪念品的包装几个视角,分析国内旅游纪念品的矛盾,阐述旅游纪念品开发的重要性,说明设计旅游纪念品的思路,并提出旅游纪念品对于创建旅游文化品牌的重要性,对旅游目的地宣传的重要性。
This article analyzes the contradictions of domestic tourism souvenirs from the classification and characteristics of domestic tourism souvenirs, the current status of domestic tourism souvenir market, the development and design of souvenir souvenirs and the packaging of souvenir souvenirs, expounds the importance of the development of souvenir souvenirs, explains the design of tourist souvenirs And put forward the importance of tourist souvenirs for the establishment of tourism and cultural brands and the promotion of tourist destinations.