采访蔡雯的构想，源于一位在报社工作的师兄的指引，他告诉我蔡雯是纸质媒体界响当当的新闻传播策划研究的大家。起先我将信将疑，后来才知道，不仅如此，不到４０岁的蔡雯，现在已是中国人民大学新闻学院的副院长、教授、博士生导师，并担任了人民大学新闻与社会发展研究中心 The idea of ​​interviewing Cai Wen stemmed from the guidance of a senior brother who worked in a newspaper. He told me that Cai Wen is a big news media planning reporter in the mass media. At first, I was skeptical, and later I realized that not only that, less than 40-year-old Cai Wen is now a vice dean, professor and doctoral supervisor at the School of Journalism at Renmin University of China and has served as a research center for Renmin University News and Social Development