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券商投资顾问业务的发展十分必要,不仅能够促进券商盈利模式的转型升级,而且能够提供差异化产品与服务,满足投资者多元化的需求,促进财富管理市场走向成熟。本文从券商投资顾问业务概念和发展现状入手,分析券商投资顾问业务模式及其广泛存在的问题,提出了解决相应问题的对策,为券商投资顾问业务发展提供参考。
The development of brokerage investment consulting business is very necessary. It not only promotes the transformation and upgrading of brokerage profitability model, but also provides differentiated products and services to meet the diversified needs of investors and promote the wealth management market to mature. This article starts with the conception and development status of investment adviser, analyzes the business model of broker investment adviser and its widespread problems, and puts forward countermeasures to solve the corresponding problems, which provides reference for the development of investment adviser business.