企业不容忽视的战略：商标策略辜胜阻，钟水映，张忠亮一个名牌商标的创立，绝非一朝一夕的努力所能奏效。施实商标策略的过程，本身就是实施一项系统工程的过程，包括从商标的命名、注册、宣传，到商标的使用和保护，再到商标的管理等．首先，要特别重视商标名称的选择。... Enterprises can not be ignored strategy: trademark strategy Gu Sheng resistance, Zhong Shui Ying, Zhang Zhongliang a famous brand of the establishment, not by the efforts of overnight efforts can work. The process of implementing a trademark strategy is itself a process of implementing a systematic project, ranging from the naming, registration and promotion of trademarks to the use and protection of trademarks and the management of trademarks. First, pay special attention to the choice of brand name. ...