从整个中外媒介发展的历史来看,受众利用大众传播媒介,无非是满足以下几个的需要:一是了解新闻动态,获取外界的信息,消除自己对于外界了解的不确定性,以获得安全感。另外还有一个重要的需要就是利用大众传播媒介,进行休闲娱乐、消磨时间——换句话说,就是把大众传播媒介当成一个伙伴,使大众传播媒介充当一种陪伴的角色。 From the history of the development of both Chinese and foreign media, audiences use the mass media to meet the following needs: First, understanding the news, obtaining information from the outside world and eliminating their own uncertainty about the outside world so as to obtain a sense of security . There is also an important need to make use of the mass media for leisure and recreation and to spend less time - in other words, using the mass media as a partner and mass media as a companion.