酒类造假现象在我国屡见不鲜,但凡销量不错的酒类产品,上市不久便会出现一些以各种形式销售的假酒,由于消费者缺乏有效的分辨方式,他们的利益很容易受到伤害,而对于制酒企业来说将面临客户忠诚度消失的重大危机。为遏制假酒现象的蔓延,许多制酒企业采取了多种防伪溯源的方式,并在互联网时代带来的有利形势下,利用大数据分析的方式对酒类销售进行评估,实现防伪、防窜货的同时,赢得了市场份额。 Wine fake phenomenon is uncommon in our country, any good sales of alcoholic products, the market will soon appear in some forms of sales of fake wine, because consumers lack effective resolution, their interests are easily hurt, and for Wine companies will face a major crisis disappears customer loyalty. In order to curb the spread of counterfeit wine, many wine-making enterprises have adopted a variety of anti-counterfeiting traceable ways. In the favorable situation brought by the Internet era, they have used the method of big data analysis to evaluate the sales of alcoholic drinks and have realized anti-counterfeiting and anti-channeling At the same time, won the market share.