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定制短信伴随电信业务的进步而迅速发展,但是由于其业务实现手段的特殊性,使得该领域缺少相应的法律规制,现状混乱前景堪忧。本文以意思表示的分析为核心,浅析定制短信业务的意思表示特点及其应遵循的表示规则。要之,定制短信业务的意思表示应当是要式的意思表示。以保障消费者可以获得充足的信息,保障消费者的订约和解约自由。这种法律规制的进路应当以充分的技术手段为保障。
With the rapid development of the development of telecom services, customized short message service (SMS) has developed rapidly due to the progress of telecommunication services. Due to the particularity of its business implementation methods, the corresponding legal regulation is lacking in this field. In this paper, the analysis of the meaning of the core, the analysis of the meaning of customized SMS business representation and the rules should be followed. In other words, the meaning of customized SMS business should be the meaning of the expression. So as to ensure that consumers can get sufficient information to protect consumers’ freedom of contract and termination. The approach of this legal regulation should be guaranteed by adequate technical means.