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近年来,越来越多的外资企业进入中国,带来了巨额的资本投入,丰富的管理经验,先进的生产技术,给我国经济注入了无穷的活力,成为我国经济的重要部分。这其中,不乏许多具有国际影响力的跨国公司,他们在中国的经营有成功也有失败的,很重要的因素是他们在华的本土化经营是否成功的适应了中国的市场。本文以摩托罗拉为例,分析了摩托罗拉在中国本土化经营的包括管理、生产、品牌、人才、研发四个角度的经营策略。
In recent years, more and more foreign-funded enterprises have entered China, bringing huge amounts of capital investment, rich management experience and advanced production technologies, infusing immense vitality into our economy and becoming an important part of our economy. Among them, there are many multinational corporations with international influence. Their success or failure in business in China is very important. The most important factor is whether their localization operations in China are successfully adapted to the Chinese market. In this paper, Motorola, for example, analyzes the business strategy of Motorola localization management in China, including management, production, brand, personnel, research and development perspectives.