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心理学研究表明:“人的感觉器官,首先是视觉,从这里输入的信息占外部世界进入大脑的信息总量的80%以上”。电视作为一种大众传播媒介,“视”是它的本质特点。这样一个勿庸置疑的事实,摆在电视播音员面前:每一条电视新闻都是通过电视的屏幕画面传播给电视观众的。画面是电视新闻表现手法的体现;画面是新闻事实传播的媒体;画面是沟通受众心理感受的桥梁。那么,电视新闻播音的语言表达,在做到准确、鲜明、生动的同时,还应注意到“屏幕画面”的存在,
Psychological studies show that: “Human sensory organs, first of all, the information entered here accounts for more than 80% of the total information that the outside world enters the brain.” Television as a mass media, “Vision” is its essential characteristics. Such an unquestionable fact lies before the television announcer: every piece of television news is transmitted to the television audience through the screen of the television. The picture is a manifestation of the performance of the television news; the picture is a media of news factual communication; and the picture is a bridge of communication audience’s psychological experience. Well, the language of television news broadcasts, while being accurate, vivid and vivid, should also notice the existence of “screen pictures”