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2009年,席卷全球的金融危机沉重打击了全球市场。受此影响,在国内市场上,为了降低产品压力,各路商家采取种种手段销售产品,通常采取的方式就是降价促销,一时间呈现出纷乱无序的市场格局。恰在此时,意大利著名卫浴品牌吉士普(Giceepo)(以下称“吉士普”)以高档品牌形象逆势进入中国市场。吉士普为何在此背景下进入中国市场,又有什么样的市场和产品策略,为此,《中华民居》采访了意大利吉士普(中国)卫浴有限公司营销总监李晓辉。
In 2009, the global financial crisis swept the global market. Affected by this, in the domestic market, in order to reduce the pressure on products, various businesses adopt various means to sell their products, and the usual method is to reduce the prices and to promote them. For a time, it presents a chaotic market pattern. Just at this time, the famous Italian bath brand Giceepo (hereinafter referred to as “Jishuopu”) with high-end brand image contrarian into the Chinese market. In this context, why does Jishuputang enter the Chinese market? What kind of market and product strategy are there? To this end, “Cinese” interviewed Li Xiaohui, Marketing Director of Jishu Pu (China) Sanitary Ware Co., Ltd.