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近年来,随着市场竞争的加剧,如何培养与增强顾客忠诚度这一问题已引起了人们的日益关注,尤其是对生产那些满足个体及家庭消费要求的长生命周期消费品的生产厂家来说,这个问题就显得特别重要。本文所讨论的内容主要是围绕着这些厂家的策略而展开的。一、为什么要研究培养与增强顾客忠诚度的策略现代市场营销理论认为,顾客忠诚度是指顾客购买某企业产品量占他们购买同类产品总
In recent years, with the intensification of market competition, the issue of how to cultivate and enhance customer loyalty has attracted increasing attention, especially for manufacturers of long-life consumer products that meet the individual and household consumption requirements. This problem is particularly important. The content discussed in this article is mainly centered on the strategies of these manufacturers. First, why should we study the strategy of training and enhancing customer loyalty? Modern marketing theory believes that customer loyalty refers to the amount of a customer’s purchase of a company’s products to account for the total amount of similar products they purchase.