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《南京日报》的改革发展多年来一直为业界关注,他们也一直在进行扎实而富于成效的探索——发挥党报经营独特优势,重要的是强化党报经营策划意识,结合实际和媒体自身特点,紧扣中心工作,策划达到多方共赢效果的活动;紧扣客户需求,策划能够充分实现市场价值的平台;紧扣传播效果,策划增进客户社会形象的个性化方案,走出一条党报经营的独特实现路径。
The reform and development of “Nanjing Daily” has been paying attention to the industry for many years. They have been conducting solid and fruitful explorations all along - giving full play to the unique advantages of party newspapers and their operations. It is important to strengthen the awareness of party newspapers and business planning, combine reality with the media ’s own characteristics, Closely follow the center work and plan activities that achieve multi-win-win results; closely meet the needs of customers and plan a platform that can fully realize the market value; and closely follow the communication effect and plan individualized solutions to enhance the social image of customers, so as to get out of the unique realization of the operation of party newspaper path.