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高校双语教学是在国际化形势下培养复合型人才的重要途径,案例教学是管理类双语课教学的必要环节。电子商务管理类课程是高校电子商务专业的核心课程,为提高此类双语课程的案例教学效果,有必要对其教学方法进行研究。本文主要分析沉浸式教学方法在电子商务管理类双语课中的应用,探讨基于建构主义学习理论的任务驱动法在电子商务管理类双语课不同案例教学模式中的应用,探析电子商务管理类双语课案例教学的影响因素,为高校电子商务管理类双语课主讲教师实施案例教学提供方法指导。
Bilingual teaching in colleges and universities is an important way to train compound talents under the situation of internationalization. Case teaching is an essential part of bilingual teaching in management class. E-commerce management courses are the core courses of college e-commerce major. In order to improve the case teaching effect of such bilingual courses, it is necessary to study its teaching methods. This article mainly analyzes the application of immersive teaching method in bilingual course of e-commerce management, discusses the application of task-driven method based on constructivism learning theory in different case teaching modes of bilingual course of e-commerce management, explores the bilingual teaching of e-commerce management Case teaching of the factors that affect the college e-commerce management class bilingual teacher to implement case teaching to provide guidance.