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现代文化正在脱离以语言为中心的理性主义形态。在现代传播科技的作用下,日益转向以视觉为中心,特别是以影像为中心的感性主义形态。视觉文化传播时代的来临,不但标志着一种文化形态的转变和形成,也标志一种新的知识传播理念的拓展和形成,意味着人类思维范式的一种转换。我们不仅接收信息与知识的途径与过去大相径庭,每天接收到的各种知识信息量相当于20年前我们一个月甚至更长时间所接收到的信息总量。
Modern culture is moving away from a language-centered rationalism. Under the influence of modern communication technologies, the society has increasingly turned to the visual-centered, especially the image-centered, form of sensualism. The advent of the era of visual culture communication not only marks the transformation and formation of a cultural form, but also marks the expansion and formation of a new concept of knowledge transmission, which implies a paradigm shift of human thinking. We not only receive information and knowledge in a very different way than we used to. The amount of information we receive each day equals the total amount of information we receive a month or more two decades ago.