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地理标志制度有两项重要的功能:一是通过产地名称授权许可保护特色产品品牌;二是通过强制性质量技术要求保护特色产品品质.地理标志与特色产业发展有着密切关系,其作为一种地域性、独特性及制度赋予的特定权利,对特色产业具有聚集效应,可以引导和开发地理标志产品的产业集群,同时该产业集群的形成和发展又将会保障、提升地理标志产品的质量、信誉与品牌.本文从产地名称保护与产业品牌导向发展、标准化体系与产品品质保护、产业集群与特色产业规模发展等三个方面分析特色产业发展机制.“,”Geographical indication has two basic functions:one is to protect a brand of a special product by authorizing a original product's area an exclusive right to use,another is to protect the unique quality of a special product by compulsory technical requirement of quality.Geographical indication has a very closer relationship with characteristic industry,it has agglomeration effects to characteristic industry by as a special rights with regional and unique features,it can guide and develop the industrial cluster of the product of geographical indication,at the same time,the industrial cluster can protect and promote the product of geographical indication's quality,reputation by it's development.This article analyzes the development system of characteristic industry by three elements:one is the protection of the name of original product's area and the brand of industry's guiding development;another is standard system and the protection of product's quality;the third is industrial cluster and the scale development of characteristic industry.