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国内首份数字报纸自2006年推出以来,这个媒介变革时代的特殊产物,已经走过了第一个10年。期间,业界关于数字报纸的探索从未间断,从功能的拓展到形态的创新,从固定、移动终端的数字报纸到多媒体数字报、云报纸,从免费阅读到收费墙的尝试,一路留下了努力前行的足迹,但并未出现业界和学界所期待的“辉煌”。文章总结数字报纸10年发展的历程,深度剖析其面临的困惑,并探讨其未来发展之路。
Since its introduction in 2006, the first digital newspaper in China has gone through its first decade as a special product of this era of media revolution. During the period, the industry’s quest for digital newspapers never stopped. From the expansion of functions to the innovation of forms, from the digital fixed-mobile digital newspaper to the digital multimedia newspaper, the newspaper of the cloud, from free reading to toll collection, all along Hard work forward footprints, but did not appear the industry and academic expectations “brilliant ”. The article summarizes the digital newspaper 10 years of development process, in-depth analysis of the confusion it faces, and explore its future development.