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随着移动互联网全媒体时代的迅速发展,各种网络智能终端被广泛普及,传统媒体和网络媒体也趋于融合。腾讯旗下的微信终端也推出的微信公众平台功能,传统媒体纷纷加入微信公众号,公众平台的影响力和相互之间的竞争力也越来越大。媒体公众平台的竞争力除了体现在广告营销策略上,更主要的是优化新闻内容,选择良好的编辑思路。依照当下的微信公众平台运营情况来看合理的利用网络热词和创新的编排加上制作HTML5专题网页是提高微信公众号网络影响力和竞争力的比较有效的方法。
With the rapid development of mobile Internet all-media era, various network intelligent terminals are widely popularized, and traditional media and online media also tend to converge. Tencent’s WeChat terminal also launched WeChat public platform features, traditional media have joined the WeChat public number, the influence of the public platform and mutual competitiveness is also growing. In addition to the competitiveness of the media public platform reflected in the advertising marketing strategy, the more important thing is to optimize the news content, choose a good editing ideas. According to the current operation status of WeChat public platform, the rational use of network hot words and innovative choreography combined with the production of HTML5 web pages is an effective way to enhance the influence and competitiveness of WeChat’s public network.