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论文从对市场导向的认识及其在旅游业中的应用等方面展开讨论。首先,论述了市场导向的概念和制定以市场为导向的营销策略的基本原则;其次,从旅游业的现状出发,结合当地旅游资源特点制定以市场为导向详细的营销策略。论文以各地旅游民俗为例,论述了如何运用市场导向提升旅游业的核心竞争力。分别从国际市场、旅游宣传、旅游项目的种类、工艺品的供应、旅游交通管理等诸方面,论述了以市场为导向的实用性及其较其他营销策略的优势;最后,总结了基于市场导向进行市场营销对现代旅游业的影响及推动作用。
Papers from the market-oriented understanding and its application in tourism and other aspects of the discussion. First of all, it discusses the concept of market orientation and the basic principle of formulating market-oriented marketing strategy. Secondly, starting from the current situation of tourism, combining with the characteristics of local tourism resources, we make a detailed market-oriented marketing strategy. The thesis takes tourist customs all over the country as an example to discuss how to use market orientation to enhance the core competitiveness of tourism. From the international market, tourism promotion, the type of tourism projects, the supply of handicrafts, tourism traffic management and other aspects, discusses the market-oriented practicality and its advantages over other marketing strategies; Finally, the conclusion is based on market-oriented The Impact of Marketing on Modern Tourism and its Promotion.