大数据时代背景下的信息传播方式的多样化引起了社会生活和社会行为的新方式,信息可视化通过全新的互动视觉环境,传达信息之间的本质联系,与用户之间产生共鸣。本文将从信息可视化特征、符号的交流模式、用户核心体验三个角度对用户与交互式信息可视化之间的解码关系进行讨论,并提出有效可视化设计策略。 Diversification of modes of information dissemination in the era of big data has given rise to new ways of social life and social behaviors. Through new interactive visual environments, information visualization can convey the essential connection between information and resonate with users. This article will discuss the relationship between user and interactive information visualization from three aspects: information visualization, symbol exchange mode and user core experience, and put forward effective visual design strategy.