一个高度发展的行业,其行业的整体营销水平是不低的。也只有高端的营销理念和营销体系的建立,才能够推动行业整体竞争水平的不断提升,进而形成行业利润的高回报。在以价格作为竞争手段的行业,其整体营销水平不是在提升,行业利润不是在增加,而是呈逐渐递减的趋势,企业相互 A highly developed industry, the overall marketing level of its industry is not low. Only high-end marketing concepts and marketing system can promote the overall level of competition in the industry continue to improve, and thus form the industry’s high return on profits. In the price as a means of competition in the industry, the overall level of marketing is not improved, the industry profits are not increasing, but showed a gradual downward trend, businesses mutual