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5·12汶川川大地震无情地夺走了数万同胞的生命,给13亿人民带来了无尽的伤痛,同时也对企业进行了一次大考:什么社会责任,什么以人为本、顾客至上,在灾难面前的表现就是最好的评判。与万科老总王石的拙劣应试相比,王老吉可以说是最优秀的考生。网民们发出的“要捐就捐一个亿,要喝就喝王老吉”的网上留言,就是王老吉事件营销的得分。
The Wenchuanchuan earthquake took the lives of tens of thousands of compatriots mercilessly and brought endless pain to 1.3 billion people. It also conducted an exam for enterprises: what social responsibility, what people-oriented, and customer-oriented The performance of the disaster is the best judge. Wang Wangji can be said to be the best candidate compared to the poorly conducted examinations by Wang Shi, CEO of Vanke. Internet users are sent “Donate donated a million, drink and drink Wanglaoji ” online message is Wong Lo Kat event marketing score.