本刊讯日前,中国旅游研究院发布的旅游电子商务发展报告显示,2010年,中国旅游电子商务(基于互联网平台的在线旅游业交易)交易规模达到2000亿元人民币,占整体旅游收入份额小于15%,在旅游需求持续增长的市场环境下,大量存在的旅游电子商务企业没有出现剧烈的直接竞争,而是体现为对传统旅游市场份额的渗透态势。各种商业模式的旅游电子商务主体快速 Recently, the China Tourism Academy released a report on the development of tourism e-commerce. In 2010, the scale of China’s tourism e-commerce (online tourism trade based on the Internet platform) transaction volume reached 200 billion yuan, accounting for less than 15% of the total tourism revenue %, The tourism e-commerce enterprises that exist in large numbers do not have the drastic direct competition in the market environment with the continuous growth of tourism demand, but reflect the infiltration of traditional tourism market share. Various business models of the main travel e-commerce fast