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本文从视觉思维与传播的角度出发,论述平面广告传播中视觉符号的重要性,提出视觉符号建构应遵循传播规则,并对平面广告传播中的视觉特性作出说明。
In this paper, from the perspective of visual thinking and communication, the importance of visual symbols in print advertising is discussed. It is suggested that the construction of visual symbols should follow the rules of transmission and the visual characteristics of print ads should be explained.