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旅游业是一项对地区的经济、文化、环境有重要推动意义的产业。随着旅游业的发展,旅游广告在旅游业中的地位越来越重要。旅游广告宣传旅游景区,提高旅游景区形象,吸引人们注意并产生旅游欲望。一、关于旅游广告的定义、特点和内容(一)旅游广告的定义旅游广告的定义是指由旅游公司出资,花费资金通过各种有效媒体传播有关旅游信息、产品和服务非无偿的非人员的盈利为目的的信息传播活动。旅游广告的主要目的即是传递旅游信息,
Tourism is an industry that has important implications for the economy, culture and environment of the region. With the development of tourism, tourism advertisements play an increasingly important role in the tourism industry. Tourist advertisements promote tourist attractions, enhance the image of tourist attractions, attract people’s attention and generate tourism desires. I. Definition, Features and Contents of Travel Advertising 1. Definition of Travel Advertisement Definition of travel advertisement refers to the investment made by a travel company to spend money to disseminate travel information, products and services about non-paid non-personnel Earnings for the purpose of information dissemination activities. The main purpose of travel advertising is to pass the tourist information,