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在经济全球化、一体化不断加强的趋势下,在当今“地球村”的环境下,各国的企业和国外世界的联系越来越紧密,且各国企业也越来越多的参加到海外市场的竞争中去,对外贸易活动频率也与日俱增,而英语也随着被广泛地使用在商务活动中,所以一些商务人员也应市场需要必要的出现。因此懂得商务英语的重要性对于一些参与对外贸易的人员来说是必要的。掌握商务英语在交际中的艺术与技巧,是有效提高国际贸易成功率的关键。本文就商务英语的会话艺术和技巧进行简单的分析描述。
Under the trend of economic globalization and integration, in the environment of today’s “global village”, the links between the enterprises of various countries and the foreign world are getting closer and closer, and the enterprises of various countries are increasingly participating in the overseas markets The frequency of foreign trade activities is also increasing day by day. However, with the widespread use of English in business activities, some business people also need the market to emerge. So understanding the importance of Business English is necessary for some people involved in foreign trade. Mastering the art and skills of business English in communication is the key to effectively increasing the success rate of international trade. This article gives a brief analysis of business English conversation art and techniques.