“白”色在其自然属性中一直担当着中性的色调,在纷繁的世界多样性文化氛围下却扮演着不同的角色,然而抛开文化的差异,白色却能引导人们感受“白”的思维方式,正如“留白”这一表现技法在中国传统绘画中实现的心理诉求。本文主要分析“白”的力量美学给人们带来的视觉体验和情感体验以及在印刷品、页面和品牌包装等人造产品中传达的重要性。 The “white” color has always played a neutral color in its natural attributes and plays a different role in the diverse culture of the world. However, apart from cultural differences, white can lead people to feel “ White ”way of thinking, just as the “ blank ”the performance of traditional Chinese painting in the realization of the psychological demands. This paper mainly analyzes the visual experience and emotional experience brought by the power aesthetic of “White” and the importance conveyed in man-made products such as printed matter, pages and brand packaging.