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随着中国-东盟各自经济的发展以及双方合作的加深,旅游业这一朝阳产业正逐渐受到重视。邮轮旅游作为世界旅游从观光游向休闲游和度假游转型的产物,在泛北部湾区域蕴藏着巨大的发展潜力。文章探究了泛北部湾邮轮旅游发展现状,采用SWOT分析法分析了泛北部湾邮轮旅游面临的优势、劣势、机遇与挑战,并提出了泛北部湾邮轮旅游产业的开发举措与未来构想,以期对中国-东盟在旅游方面的合作寻找一个新思路和新的发展方向。
With the economic development of China and ASEAN and the deepening cooperation between the two sides, tourism industry, a sunrise industry, is gaining more and more attention. Cruise tourism, as a product of world tourism transformation from sightseeing to leisure travel and vacation tourism, has tremendous potential for development in the Pan-Beibu Gulf area. This paper explores the development status of Pan-Beibu Gulf cruise tourism, analyzes the advantages, disadvantages, opportunities and challenges faced by Pan-Beibu Gulf cruise tourism using SWOT analysis and puts forward the development measures and future plans for Pan-Beibu Gulf cruise tourism industry. China - ASEAN Cooperation in Tourism Look for a New Way of Thinking and a New Direction of Development.