金融业和房地产业某种意义上是对孪生兄弟,在经济全球化的环境下,世界金融危机不可避免地波及到中国,而房地产行业则受到显著影响。无论是民众的消费能力还是消费意愿,在金融危机中都出现大幅度下降。本文结合当前国内外经济环境,探讨了金融危机对我国房地产企业的影响,并提出了应对金融危机、推动我国房地产市场健康发展的对策。 In a certain sense, the financial industry and the real estate industry are twin brothers. In an environment of economic globalization, the world financial crisis inevitably affects China while the real estate industry is significantly affected. Both the people’s spending power and willingness to spend have shown a sharp decline in the financial crisis. This article, combined with the current domestic and international economic environment, explores the impact of the financial crisis on real estate enterprises in China and puts forward countermeasures to deal with the financial crisis and promote the healthy development of China’s real estate market.