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《中国营销报告》之《世纪末篇》近三万字,本刊特节选其中“整合营销”的部分内容,以使读者先睹为快:整合营销综合了以往多种营销理论的精华,并切合现实社会消费特征及其发展趋势,形成了一种似曾相识却绝对超越传统营销的独特营销体系。新的营销环境要求企业统合所有营销资源,从营销战略、营销战术和营销工具等层面进行整合,调动企业营销要素资源和企业市场资源,使其达到完美
The “China Marketing Report” of the “end of the century” nearly 30,000 words, this magazine special section selected “integrated marketing” part of the content, so that readers come to see us first: Integrated marketing combines the essence of a variety of past marketing theory, and meet the reality The characteristics of social consumption and its development trend form a unique marketing system that is familiar but definitely surpasses traditional marketing. The new marketing environment requires companies to integrate all marketing resources and integrate them from the aspects of marketing strategy, marketing tactics and marketing tools, and mobilize the resources of the company’s marketing and enterprise markets to achieve perfection.