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从运动鞋服陈列的概念与构成、综合陈列环境和微陈列环境的营造、单独陈列和组群陈列形式的选择以及焦点塑造、色彩要素搭配、人工光源配置等辅助技术的应用等方面,总结分析了运动鞋服陈列技术理论与技术要求,提出将单独陈列划分为特写式陈列及主题式陈列2种形式,组群陈列划分为近似化组群、系列化组群以及场景化组群3种形式,并针对这几种陈列方式,分别进行举例说明。综合以上分析得出,运动鞋服专卖店在进行陈列设计时,应注重配合辅助技术,如商品布置中的焦点塑造以及色彩要素、灯光技术的应用法则等,进行综合设计,以达到最佳的陈列效果。
The paper summarizes the concept and constitution of the sport shoes and apparel display, the construction of the integrated display environment and the micro display environment, the display of the individual display and group display forms, the application of the auxiliary technology such as the focus shaping, the color element collocation and the artificial light source configuration The sports shoes and apparel display technology theory and technical requirements, put forward to separate the display is divided into close-up display and thematic display of two forms, group display is divided into approximate group, serialized group and scene-based group of three forms , And for these types of display, respectively, for example. Based on the above analysis, sports shoes and apparel stores in the display design, should focus on assistive technology, such as the focus of product layout and color elements, the application of lighting technology, etc., for a comprehensive design to achieve the best Display effect.