为使产品在亚洲市场有很好的销量,可口可乐公司正在借用本土化策略,在亚洲生产更多适合当地消费者口味的新饮料。在2000年,可口可乐在数个亚洲国家推出7种新品牌的活力饮料、瓶装水和茶饮料。今后,可口可乐公司还将推出可乐以外的更多产品。 可口可乐的本土化战略最早在日本采用。在二十世纪70年代,约有600万部的贩卖机遍布日本各地,销售啤酒、饮料、三明治等食品。其Georgia品牌的罐装咖啡饮料是 To make its products available in the Asian market, Coca-Cola is borrowing a localization strategy to produce more new beverages in Asia that are tailored to the tastes of local consumers. In 2000, Coca-Cola launched seven new brands of active drinks, bottled water and tea drinks in several Asian countries. From now on, Coca-Cola Company will introduce more products besides Coke. Coca-Cola’s localization strategy was first adopted in Japan. In the 1970s, about 6 million vending machines spread throughout Japan and sold foods such as beer, beverages and sandwiches. Its Georgia brand canned coffee drink is