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2006年初,由新闻出版总署报纸期刊出版管理司撰写的《中国报业发展报专2005》问世,该报告客观的分析了当前我国报业的发展现状,指出虽然我国已经成为世界报纸出版大国,许多出版指标都位列世界前列,但还远未成为报纸出版强国,报业发展基本上还属于粗放型、外延型、数量型增长,千人日报拥有量还远远低于世界平均水平、出版质量有待提高。2005年被业内人士当作中国报业“拐点”,中国传统报业停下了持续20多年的上升脚步。据“2006蓝皮书”指出,在以互联网为代表的新兴媒体冲击下,中国报业已经进入抛物线般的下滑轨道。虽然信息技术推动下的互联网给媒体的生态环境和基本格局所带来了巨大变化,但是中国报业却从中感受到了信息技术的巨大爆发力,并认识到中国报业在新的生存环境和传媒新格局下只有紧密依靠信息技术,才能适应新环境,走出困境。今天,已近2006年岁末,在即将步入2007年的时候,本刊记者对国内数十家报业集团做了采访,下面我们就用中国报业技术应用关键词来回顾一下,过去的一年中国报业在利用信息技术提高自身竞争力上所做的努力。
In early 2006, the publication of “China’s Newspaper and Newspaper Development Magazine 2005”, published by the Press and Periodical Management Office of the Press and Publication Administration of the People’s Republic of China, made an objective analysis of the current development of the newspaper industry in our country and pointed out that although our country has become the world newspaper publishing power, Many publishing indicators are among the highest in the world, but they have not yet become a newspaper publishing powerhouse. The development of the newspaper industry basically belongs to extensive, epitaxial and quantitative growth. The number of daily newspapers owned by a thousand people is still far below the world average and is published Quality needs to be improved. In 2005, the industry was regarded as the “turning point” of China’s newspaper industry. The traditional newspaper industry in China stopped its upward trend for more than 20 years. According to the “2006 Blue Book,” pointed out that under the impact of the emerging media represented by the Internet, the Chinese newspaper industry has entered a parabolic decline. Although the Internet under the help of information technology has brought tremendous changes to the ecological environment and basic pattern of the media, the Chinese press feel the enormous explosive power of information technology and realize that the Chinese newspaper industry is in a new environment of survival and new media Only by closely relying on information technology in the pattern can we adapt ourselves to the new environment and get out of the woods. Today, near the end of 2006, when it is about to enter 2007, our reporter interviewed dozens of newspaper groups in China. Here we will review the key words of China’s newspaper technology application in the past One Year China Press Making Efforts to Improve Their Competitiveness by Using Information Technology.