个性化服务是相对于标准化服务和一般化服务而言的概念,更加看重用户需求的个性和用户满意度。用户需求的档案个性化服务,正是基于对用户兴趣、角色、背景等因素的高度关注,根据用户个性化的需求提供特色服务而构建的,强调培育用户档案意识、预测用户需求和确定集中用户群。 Personalized service is relative to the concept of standardized services and general services, pay more attention to user needs and user satisfaction. It is based on the user interest, role, background and other factors of high attention, personalized services according to the needs of users to build personalized services, emphasizing the cultivation of user file awareness, forecasting user needs and to determine the concentration of users group.