广告设计前期工作的实质即“信息处理”的活动。教师可采取合适的教学方法,有序引导学生认识前期工作的信息属性,培养信息分析能力及后续创意设计能力,掌握信息的组织方法,完整地将“设计调研”经由“需求信息”与“创意设计”环节衔接。同时,充分的市场调研,有助于广告设计前期工作设计价值的实现。 The essence of pre-advertising design work is “information processing ” activities. Teachers can adopt appropriate teaching methods to guide students in an orderly manner to understand the information attributes of their previous work, to develop information analysis skills and follow-up creative design skills, to master information organization methods, and to completely study “design research” through “demand information ”And “ creative design ”link. At the same time, adequate market research helps to realize the design value of the preliminary work of advertisement design.