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黔东南地区自然资源丰腴,风景名胜和民族风情性的旅游区居多。在旅游业快步发展的今天,旅游业的潜在消费品——民族旅游产品的设计和创新是亟待解决的问题之一。本文试从旅游者的情感体验出发,结合黔东南地域文化与旅游产品市场调研分析,设计依托情感的黔东南旅游产品,从时尚民族玩偶、黔东南特色木夹子、民族特色筷子筒三方面进行民族旅游产品创新设计,以期能为未来的民族旅游产品的创新设计提供一定的参考价值。
Qiandongnan region rich in natural resources, scenic spots and ethnic customs of the tourist area. With the rapid development of tourism, the design and innovation of tourism products, the potential consumer products of tourism, are one of the most urgent problems to be solved. Based on the investigation and analysis of the Southeast Asian regional culture and tourism product market, this paper tries to design the tourism products in Qiandongnan relying on the emotion, carry out the nationality from the aspects of fashionable ethnic dolls, Qiandongnan characteristic wooden clip and national characteristics chopsticks tube Innovative design of tourism products, with a view to provide some reference value for the innovative design of national tourism products in the future.